Jenny Chen
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ocma-identity

 

Orange County Museum of Art
(OCMA)

Identity Development, Strategy, UI/UX, Way Finding System, and  Interactive Media

 

OCMA is a modern contemporary art museum located in Newport Beach, Orange County. Orange County is known for its beach activity, luxurious entrepreneurship experiences, and vocation for visitors. However, it is lack of its artistic and culture experiences. OCMA has a huge opportunity to shape Orange County’s voice and art culture. 

This rebrand focuses on repositioning OCMA as a contemporary interactive art museum that connects people through artistic inspirations, physical interactions, and shared experiences. 

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Brand Stationery – Business Cards, Cover Letters,  Envelopes, and Admission Tickets.

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Brochure / Booklet – The brochure introduce the artists who are featured in the Sensational Space Exhibition.

 

OCMA Poster – A series of posters to advertise the upcoming interactive art exhibition themed "Sensational Space" in OCMA.

 

Typography – OCMA alphabet font design.

 

Postcards Application – OCMA Alphabet souvenir product.

 

Way Finding – Way finding system for OCMA in a new building / space.

 

Website – Home, exhibition, and calendar page.

 

Class Presentation – Final presentation and visual process documentary. 

 

Installation – OCMA interactive sculpture. To explore more click here.