OC & Strategy Research

After visited OCMA and the Orange County, I found that OCMA is surrounded by a dynamic energy of extravagant experience. The experiences can be enjoy by all senses. Therefore, I organized what I saw and feel in OCMA and Orange County, then I found some interesting cross over that can be implement within the new OCMA experience.

After researching on Orange County culture and today's art trend, I noticed in order to move OCMA from a chaotic and passive brand to an active and control brand, position the new brand into a different direction is necessary. Therefore, I decided to transform OCMA to become a contemporary interactive art museum.

OCMA Strategy Process

OC & Strategy Research

Brand Positioning